Story. Strategy. Substance.
Michelle Massanet, a producer, director, and creative strategist. I’ve spent the last two decades working across film, television, documentary, branded content, and global campaigns — leading teams, shaping stories, and guiding projects from ideas into finished work.
These days I partner with founders, nonprofits, and creatives who want to tell better stories, design meaningful brands, and build work that actually reflects who they are. I combine creative direction, narrative insight, and practical production thinking to help you move from concept to clarity.
What I bring:
• Clear, human-centered story development
• Strategic creative direction and brand messaging
• Production experience from small crews to global teams
• Calm, aligned leadership that keeps projects moving
Selected Work
A look at some of the projects I’ve produced, directed, or creatively supervised.
Signature Suite
A focused suite of creative services for founders, artists, and organizations who want clarity, story, and strategic direction.
Narrative and messaging support
Creative guidance for campaigns and content
Feedback on scripts, decks, and brand materials
Light production oversight for shoots and edits
A monthly partnership for creatives and founders who want ongoing story and strategy guidance.
Core Narrative and message pillars
Audience and emotional drivers
Voice and tone development
90 day storytelling plan
A focused storytelling sprint designed to clarify your message, define your voice, and articulate the deeper purpose behind your work.
Concept shaping and story logic
Slide flow and structure
Copywriting and visual direction
Optional presentation coaching
Support for founders, creatives, and organizations who need a clear, compelling deck that communicates their work with confidence and cohesion.
Story discovery and development
Production planning and small crew execution
On set direction
Delivery in horizontal and vertical formats
Short form, story led content for brands, nonprofits, and creatives who want high quality video with a documentary feel and a strategic purpose.
