Hi, I’m Michelle Massanet.

A Creative Strategist.

I help founders, creatives, and organizations bring clarity, story, and strategy to their work so their ideas can come to life. I have a dichotomous mind — yes I just used that word — which means I can hold the creative vision and the operational structure at the same time without losing either one

I have spent my career as a Producer, Director, Writer, and Consultant helping people bring meaningful work into the world.

I move between two worlds, the artistic and the operational, and I’ve learned how powerful they are when they work together. I’m drawn to projects where story, structure, and strategy intersect, and I love helping people shape ideas into something real.

My work spans international productions, documentary series, branded content, live experiences, and creative development. I’ve produced for HBO, Apple TV+, Amazon/MGM, Facebook Watch, Cirque du Soleil, Nickelodeon, Univision, and more. I’ve led teams across the U.S., Canada, Japan, South America, Latin America, and the U.K., working on everything from docu-series to live competition shows to multi-country commercial campaigns.

At heart I’m a writer and storyteller. I’ve published essays, developed multiple creative projects across disciplines and arenas. I consult with CEOs, Networks, creatives, and founders who need clarity, structure, and a creative partner they can trust.

WHAT I BELIEVE

Creativity thrives with clarity

Great ideas need direction. I help clients understand the core of their project so every choice that follows feels aligned and purposeful.

Story is strategy

The way you frame your work shapes how the world engages with it. I help refine your message so it’s clear, compelling, and uniquely yours.

Collaboration is everything

The best work happens when people feel safe, heard, and supported. I build collaborative environments where ideas flow and the work feels energizing, not exhausting.

A few career highlights

• Production Supervisor on the Apple TV+ global docu-series Omnivore
• Consulting Producer for El Medico (Amazon/MGM)
• Line Producer for HBO’s Hate Rising with Jorge Ramos
• Executive Producer/Line Producer on Cirque du Soleil co-productions The Dome
• Supervising Producer/Director for Vive Tu Música
• Director for live-performance specials and branded campaigns
• Producer on music videos, international commercial campaigns, and multi-territory productions

When I’m not producing or consulting, I’m writing, reading, building my dream bookstore concept, working on creative community projects, or exploring with my family. Creativity is my language and helping others find their momentum is one of my favorite things to do.